About
Motivated NYC isn’t licensed by any team or organization.
It’s built by a New York kid who’s been living the highs and lows of this city’s sports and street culture for over 30 years.
I grew up playing ball on Bronx blacktops, where crooked rims and late-night games taught me pride, loyalty, and resilience. That same energy is what I bring into every design — whether it’s inspired by New York basketball, the city grind, or the people who never fold. I started with gear that spoke to the struggle and loyalty of being a Knicks fan, because I couldn’t find pieces that felt like us. Motivated NYC is about the attitude of this city: the ones who stay loyal, keep showing up, and find ways to stand out without asking for permission.
As the brand grows, you’ll see collections that tap into different corners of New York culture — hoops, streets, music, hustle — all rooted in the same promise: authentic gear for people who live and breathe this city. If you’ve ever felt like the world doesn’t see your grind, this brand is for you.
INFINITY